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Transcript

Art for Art's Sake

in which FREDDI launches new art project called PROFFANATION

With PROFFANATION we have the ironic antidote to DREAMING AUSTRALIA.

In the DREAMING AUSTRALIA we carry the message, ‘From Australian Dream to Dreaming Australia’.

In PROFFANATION we say, ‘Australian Nation - Profanation!’

Profanation is the act of going secular, of stripping an object of its meaning. Strictly speaking it is the outcome of blasphemy.

I call it ‘Proffa-Nation’ because what is being offered is not really wanted. It’s just been proffered.

For example: the well paid offerings of many prof-essionals of learning and prof-essors of the higher arts.

So Proffa-Nation is the blasphemy of those offering something other than a Nation in exchange.


First, I put The Name in lights

Next, I created the Proffa-Nation flag -

I got a man to hold the flag -

I got the man with the flag to hold a family -

I got the man with the flag and the family to plant the flag on the beach before him-

He was not the first to do so -


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the artist packing down his performance

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